Ex. 1.
1. Today's marketplace is highly competitive.
2. Packaging has to be attractive, effective and distinctive.
3. Packaging is essential* to make sure there is efficient use of limited shelf space.
4. An original idea can turn out to be impractical for reasons of technical limitations.
*tutaj jest chyba jakiś błąd, dlatego wypełniłem to najbardziej pasującym i najbardziej zbliżonym słowem.
Ex. 2.
1. Packaging is the manufacturer's last chance to seduce the customer.
2. Many products are identical from the consumer's point of view.
3. Most purchasing decisions are made at the point of sale.
4. The principal problem is a lack of communication between the people involved in the design and development process.
5. There are different groups of experts, all working in their own specialized field.
6. Production people know nothing about consumer needs.
7. The manufacturing people deal with the technical issues as and when they arise.
8. Our task forces can deliver an optimal solution within a week, sometimes less.
